3 Steps to Forge a Stronger Alignment With Your Client

Opinions expressed by Entrepreneur contributors are their own.

Everyone sees life through a unique lens or worldview. This worldview becomes a starting point for every decision, feeling and action.

Yet, the subject of worldviews and their impact rarely enters into lead generation and client-nurturing conversations. As a result, PR and marketing leaders are frequently left scratching their heads and wondering why they can’t connect with prospects or hold onto business.

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