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4 small-business innovations that will outlast the pandemic - TechiLive.in

4 small-business innovations that will outlast the pandemic

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“The only way to survive was to pivot,” he said via email. “I realized this was the time to try something audacious.”

Wallace repurposed his office into a recording studio, turned the main classroom into a video studio and taught himself how to produce and edit videos. By September 2020, the school launched its first online-only Level One Sommelier Course, an eight-week program.

By December, Wallace was able to recoup about 30% of the business’s income through the online programs.

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Now, he is working on launching three additional online programs nationally within the next year.

“This change is forever,” he said.

2. INVESTMENT IN DIGITAL TOOLS

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Prior to the pandemic, many small-business owners used technology as a secondary approach to business, according to Hall — but that shifted in 2020.

A 2020 Salesforce report found that growing small businesses were more likely to accelerate the pace of investing in technology due to the pandemic.

“Previously, we were a company that welcomed guests at our front counters with a handshake and a smile,” Clark Twiddy, president of Twiddy & Company, a family-owned vacation rental company in the Outer Banks of North Carolina, said via email.

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