“The only way to survive was to pivot,” he said via email. “I realized this was the time to try something audacious.”
Wallace repurposed his office into a recording studio, turned the main classroom into a video studio and taught himself how to produce and edit videos. By September 2020, the school launched its first online-only Level One Sommelier Course, an eight-week program.
By December, Wallace was able to recoup about 30% of the business’s income through the online programs.
Now, he is working on launching three additional online programs nationally within the next year.
“This change is forever,” he said.
2. INVESTMENT IN DIGITAL TOOLS
Prior to the pandemic, many small-business owners used technology as a secondary approach to business, according to Hall — but that shifted in 2020.
A 2020 Salesforce report found that growing small businesses were more likely to accelerate the pace of investing in technology due to the pandemic.
“Previously, we were a company that welcomed guests at our front counters with a handshake and a smile,” Clark Twiddy, president of Twiddy & Company, a family-owned vacation rental company in the Outer Banks of North Carolina, said via email.
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