Afia Launches in Publix and Sprouts Farmers Market Stores

AUSTIN, Texas, Oct. 04, 2021 (GLOBE NEWSWIRE) — Afia, a Mediterranean food company driven by a mission to make food powerful, has announced today distribution deals with two major retailers, Publix Super Markets in The Southeast and Sprouts Farmers Market nationally. With the addition of these stores, Afia is now in the freezer section of 1775 stores nationwide. Shoppers will find a variety of Afia’s falafel line of products, including their newest Sun-dried Tomato Falafel flavor, starting early October at most retailers.

This increases Afia’s distribution more than 100% percent in 2021 alone.

“It’s incredible to see Afia’s products carried so widely in freezer sections nationwide. Securing Publix and Sprouts will allow us to reach many new customers, especially throughout the South, Florida and the Western United States, where consumers have been requesting Afia products but they were previously difficult to find,” says Afia Founder, President Farrah Moussallati Sibai. “This signals a huge new opportunity for Afia.”

All of Afia’s locations can be found online.

Afia was founded by Moussallati Sibai in 2017 when she saw a need in the marketplace for convenient, wholesome Mediterranean cuisine. Farrah, who is of Syrian and British descent, was inspired to start Afia when she was getting settled in Austin, Texas after years of personal struggles and family tragedies. Not only did she personally miss the foods from home in Syria, but while volunteering with the refugee community, she saw firsthand how important cuisine was in identity.

2021 has been a huge expansion year for Afia, which hit $1MM in sales after only two years on the shelves with first retail partner H-E-B, and unveiled new packaging and brand identity in June. The company secured space to build a new manufacturing facility in Taylor, Texas, which will open in Q1 2022.

About Afia
Afia, which means “to your health” in Arabic, is a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful. Founded by Farrah Moussallati Sibai, who had resettled in Texas after enduring great personal tragedy and loss in Syria, Afia’s products infuse the meals of her past with modern flavors.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/391157ed-60d9-45d1-ac42-1840ba7012d7

        

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest LifeStyle News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechiLive.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.