Amazon’s all-new Fire TV update brings more content and tighter controls


Amazon is bringing its Amazon Kids and Kids+ service to a number of Fire TV gadgets in the UK. So, younger viewers can take control of the remote and pick their own episodes and films on the telly without any chance they’ll stumble across anything inappropriate – or rack up an eye-watering bill by renting or buying digital content with the linked payment details.

For those who don’t know, Amazon Kids+ is a subscription service designed entirely for, well, kids. Previously branded Kids Unlimited, it bundles TV shows and movies from CBeebies, Disney, Warner Brothers, and Nickelodeon. There are also movies, Kindle eBooks, educational apps and games. Until now, this content was primarily accessed via a Kindle Fire, or Kindle Fire Kids Edition.


With the latest update to Fire TV, Amazon is allowing Kids+ customers able to watch the TV shows and films included in their subscription on the big screen. This update is only possible thanks to the all-new Fire TV operating system, which started to roll out to Fire TV gadgets late last year.

This dramatic overhaul of Amazon’s Fire TV software not only brings improved recommendations based on your viewing history, a separate tab to quickly jump into live shows and sports fixtures from your streaming apps, but it also allows up to six profiles on a single device. Every profile will have its own Fire TV experience – with different streaming services installed and signed-in, different recommendations based only on what has been watched on that profile, payment details for rentals, and more.


Why Amazon Fire TV could soon be the only streaming box you need

With the latest tweak, parents and guardians can set-up a profile on their Fire TV device for a younger viewer and link it with an Amazon Kids+ subscription.


If your child already has a Fire tablet with their own Amazon Kids profile, this can be linked to the profile on the Fire TV too – bringing across their viewing history, so they can jump back into the next episode of Peppa Pig, Mr Bean, or Paw Patrol they were watching on the tablet.

If you don’t pay for a separate Kids+ subscription, which costs £1.99 a month, but do pay for a Prime membership, it’s possible to add some child-friendly Prime Video content to an Amazon Kids profile on the Fire TV.


Updated parental controls will ensure parents and guardians have the ability to manage their child’s settings, including customisable time limits, age filters, and weekday and weekend settings. They can also create a PIN to ensure only age-appropriate content is accessible.

Additionally, parents can access Parent Dashboard (, on both mobile and desktop web browser, to view daily activity reports of the content their kids are using in Amazon Kids and easily adjust their child’s settings.


Amazon Kids is now available on the Fire TV Stick Lite, Fire TV Stick (third generation), Fire TV Stick 4K, and Fire TV (third generation) right now. Amazon has confirmed that its Amazon Kids options will be coming to Fire TV Stick (second generation) at some point later this year. If your device isn’t in that list, you’re unlikely to get your hands on the new update and it might be worth looking to upgrade.


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