Android users may get the option to not see ads in some apps – Times of India

NEW DELHI: Tech giant Google recently released the first public beta for Android 12. There is no doubt that the latest version of the operating system comes with various privacy features. Now an online report reveals that by the end of this year, Android 12 will allow the users to opt-out of personalised ads in Android applications.
Presently, Google Play services give developers access to an advertising ID using which they can monetize their apps. It also offers better control to users while allowing third-party developers to monetise their apps using a standard system. It also allows users to opt out of personalised ads within the Google Play apps.
As reported by 9to5Google, Google is planning to change this. The report mentions that Google is planning to remove the advertising ID when a user opts out of personalisation using advertising ID in Android Settings.
Google has also updated about the same on its support page. The company wrote, “Any attempts to access the identifier will receive a string of zeros instead of the identifier. To help developers and ad/analytics service providers with compliance efforts and respect user choice, they will be able to receive notifications for opt-out preferences.”
So, this means that with the roll out of Android 12, a user who opts out of having an advertising ID will stop receiving personalised ads which are based on their preferences. However, users will not be able to shun all the ads but they will definitely be able to decrease the number.
The company has also said that it will roll out this feature in a phased manner. It will first arrive on Android devices running Android 12 and by next year it will be rolled out to other devices.
“This Google Play services phased rollout will affect apps running on Android 12 devices starting late 2021 and will expand to affect apps running on devices that support Google Play in early 2022. In July, we will provide an alternate solution to support essential use cases such as analytics and fraud prevention,” the company added in its post.