As MyGate tries to walk beyond the security cordon, there is a ‘classified’ problem it needs to fix

image courtesy: mygate.com

Synopsis

MyGate, the security-management app for apartment complexes, has segued into a lead-generation platform. But classified businesses have not historically fared well in the Indian market. For its partner services to derive value from listing on MyGate, it needs to nudge users to look at it beyond just approving visitor entries. Can MyGate make it work?

What happens when former defence officers decide to get into the business of providing security to people residing in apartments or gated communities? Well, they mostly start or join a private-security agency. But when one is also armed with an MBA degree, the gaze is set much beyond the obvious.Vijay Kumar Arisetty, an alumnus of National Defence Academy and Indian School of Business, did something similar. Back in 2015, when he decided to

  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • PRINT
  • COMMENT

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Already a Member?

September Special Offer

Get Flat 20% Off

ON ET PRIME MEMBERSHIP

Get Offer

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechiLive.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.