AS Roma and Zytara Labs Sign $42 Million Partnership By CoinQuora
AS Roma and Zytara Labs Sign $42 Million Partnership
- Italian soccer club AS Roma is partnering with blockchain fintech Zytara Labs.
- The agreement will last for three years and involve jersey sponsorship, NFTs and fan engagement.
- A friendly match between Roma and Montecatini will mark the partnership beginning.
Calling all Roma fans! The Italian soccer club has signed up for an exciting three-year deal with blockchain fintech Zytara Labs. It will become part of Zytara Labs’ DigitalBits blockchain network.
The partnership is worth $42 million. As per the terms of the agreement, both entities will work together for match jersey sponsorship, Non-Fungible Token souvenirs, and increased fan/club contact. DigitalBits’ emblem will appear on AS Roma’s men’s and women’s first teams’ home, away, third and goalie jerseys.
The exciting collaboration between these two will launch with a friendly match. AS Roma will play against Montecatini to engage fans and sell the …
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