BBC International Steps into Centric PLM to Gain Transparency and Make Data-based Decisions

BBC International Steps into Centric PLM to Gain Transparency and Make Data-based Decisions

We really want to capitalize on some of the best practices that Centric PLM brings to the table.

Centric Software® is delighted to announce the release of a success story about its customer, BBC International.

BBC International, the full-service footwear company founded in 1975 and headquartered in Boca Raton, Florida, specializes in footwear design, sourcing and technology. Known early on for licensing characters for footwear, lights on shoes and revamping Heelys (wheeled shoes), today BBC licenses footwear for major international brands, plus private label. The company has global distribution in over 85 countries.

With the large number of brands BBC works with, and just as many separate processes for each, the company was looking to consolidate workflows and systems to simplify product development. Scott Godwin, Senior Development Manager says, “We’re looking to streamline everything we’ve got.”

BBC had an advantage in determining which PLM vendors to consider: they were able to consult their numerous footwear partners and customers. Centric PLM™ landed at the top of the list. Says Goodwin, “We really want to capitalize on some of the best practices that Centric brings to the table.”

Today, BBC has laid their digital foundation to get the right products to market faster, at the right price, to aid in sustainability and still have the latitude for creativity, all powered by Centric PLM.

Read the full story to learn more detail about the specific challenges BBC faced, their journey to efficiency and what’s in store for them next!

Read the full story

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BBC International (

Founded by Robert Campbell in 1975, BBC International LLC is a leading full-service footwear company specializing in sourcing, design and technology within the global market. BBC sells licensed and in-house owned brands of footwear to major retailers, distributors, and multi-door independents in 85 countries. Through a best in class team, powerful supply chain, and robust brand portfolio, BBC has serviced its customers for decades.

From “A”-List brands to a booming private-label business, the scope of success continues to expand exponentially. Now, BBC has set their sights on new opportunities and new avenues for growth. In doing so, remain true to the tremendous spirit of Robert Campbell’s vision.

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