Believe It Or Not, TikTok Videos Are Coming To Redbox Kiosks – SlashGear

Accompanying the press release on Business Wire was a mockup image of how TikTok videos will be implemented on the kiosk. The kiosk’s bottom screen appears to function the same as it always has, allowing users to rent and return movies. However, the top screen’s sole purpose appears to be broadcasting TikTok videos. This will function both as an advertisement for TikTok and a way for companies to advertise alongside the videos.

Philippe Guelton, chief revenue officer of Crackle Connex, explained that Redbox kiosks are an ideal place to advertise content as they are located in high-traffic locations, providing “advertisers a unique opportunity to reach new audiences and drive engagement.” By the sound of it, this service will target specific kiosks, as not all are located in what’s considered “high-traffic locations.” Dan Page, Head of Global Distribution, New Screens at TikTok, also chimed in, stating that this collaboration will create “an effective and fresh approach to advertising.”

This isn’t the first time TikTok has made its way to public screens. Last month, TikTok partnered with GSTV to showcase TikTok videos on gas pump screens. So, at this rate, it is only a matter of time before a TikTok video is staring you in the face everywhere you go. Of course, with the rumored TikTok online store around the corner, TikTok looks poised to rule the world.