Better food, quick commerce, malnutrition-free India: decoding Zomato’s new recipe for growth
In a letter to its shareholders in February 2023, Zomato said its vision is to provide “better food for more people” and make India “malnutrition free”. This comes at a time when the company is probably facing early saturation in urban user base even as its core business of food delivery is yet to start generating cash. Meanwhile, Zomato has been investing in adjacent spaces as part of its diversification strategy which needs continuous
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