Boston Beer Pulls Guidance as Hard Seltzer Demand Fizzles
Boston Beer Co. withdrew the financial outlook it gave in July, as the demand for hard seltzers has continued to slow.
The brewer said in July it had overestimated demand for its hard seltzer brand Truly in anticipation of the summer. At the time, Boston Beer said its outlook for hard seltzers in the second half of 2021 was uncertain and lowered its earnings forecast.
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