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Entain, the global sports betting, gaming and interactive entertainment group, continues its digital transformation of its flagship Ladbrokes and Coral shops in the United Kingdom (UK) as it celebrates the opening of its 100th Digi-Hub in Muirhouse, Scotland.

Entain’s Digi-Hubs reinvent the traditional betting shop with the contemporary digital-first spaces dubbed the shops of the future. Digi-Hubs have a transformed look-and-feel and are fitted with more digital touch points, best-in-class sports betting and gaming terminals and interactive displays, providing more dynamic content and experiences for customers.

Since 2019, when the first trial Digi-Hub opened, the roll-out of these digital-first shops has been integral in welcoming customers back to the high street. Entain has already seen over one million gaming sessions and over ten million sports bets take place in Digi-Hubs. With this milestone, Entain moves closer to its ambition to open 200 Digi-Hubs by the end of 2024.

“We’re thrilled to announce the opening of our 100th Digi-Hub,” the UK Retail Strategy Director for Entain, Will Thorp, said. “We’re passionate about creating connected, digital experiences in our shops to continue distinguishing ourselves as the market leader. Entain sits at the very heart of a fast-paced, ever-evolving world of entertainment and to continue providing positive player experiences it’s crucial that we continue to innovate and excite our customers. Digi-Hubs help us do just that and have been a huge hit.”

The modernized, relaxed atmosphere of the Digi-Hubs has been influential in attracting a new generation of customers to the high street. The group highlights that more online-first customers, who are typically more diverse than traditional betting customers, are coming into betting shops for the first time.

The milestone moment for Digi-Hubs comes as UK retail continues its resurgence after the lockdowns of the pandemic. In 2022, Entain reported UK retail NGR up 56%, which is supported by an improved customer offer through more digital touch points in shops and best-in-class sports betting and gaming terminals.

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