Facebook Says Apple’s Privacy Changes Hurt Digital Ad Measurement

By Nick J Adam On Sep 23, 2021

Facebook Inc. said that Apple Inc.’s recent changes to enhance privacy for users of its mobile operating system are impeding tools that the social-media giant uses to help advertisers measure the effectiveness of their campaigns.

In a blog post Wednesday, Graham Mudd, Facebook’s vice president of product marketing, said the company has heard from many advertisers that privacy changes in the online advertising industry have had a greater-than-expected impact on their operations.

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