Google bans ads on content, including YouTube videos, with false claims about climate change.

Google said it will no longer display advertisements on YouTube videos and other content that promotes inaccurate claims about climate change.

The decision, by the company’s ads team, means that it will no longer permit websites or YouTube creators to earn advertising money via Google for content that “contradicts well-established scientific consensus around the existence and causes of climate change.” And it will not allow ads that promote such views from appearing.

“In recent years, we’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” the company said.

The policy applies to content that refers to climate change as a hoax or a scam denies the long-term trend that the climate is warming, or denies that greenhouse gas emissions or human activity is contributing to climate change.

Google limits or restricts advertising alongside certain sensitive topics or events, such as firearms-related videos or content about a tragic event. This is the first time Google has added climate change denial to the list.

Facebook, Google’s main rival for digital advertising dollars, does not have an explicit policy outlawing advertisements denying climate change.

In addition to not wanting to be associated with climate change misinformation, ad agencies, in an echo of their shift away from the tobacco business decades earlier, have begun to re-evaluate their association with fossil-fuel clients. Agencies such as Forsman & Bodenfors have signed pledges to no longer work for oil and gas producers. Calls have increased to ban the industry from advertising on city streets and sponsoring sports teams.

Greenpeace USA and other environmental groups filed a complaint with the Federal Trade Commission earlier this year accusing Chevron of “consistently misrepresenting its image to appear climate-friendly and racial justice-oriented, while its business operations overwhelmingly rely on climate-polluting fossil fuels.” Exxon faces lawsuits from Democratic officials in several states accusing it of using ads, among other methods, to deceive consumers about climate change.

Publications such as the British Medical Journal, The Guardian and the Swedish publications Dagens Nyheter and Dagens ETC have limited or stopped accepting fossil fuel ads. The New York Times prevents oil and gas companies from sponsoring its climate newsletter, its climate summit or its podcast “The Daily,” but it allows the industry to advertise elsewhere.

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechiLive.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.