Google’s INR1,700 crore ad worry: why taking on Indian companies can dent the search giant’s revenue
MakeMyTrip, udChalo, and DRS Logistics.What could they possibly have in common?The first one is a travel portal, the second is a super-app for defence personnel, and the last one is a logistics player.Yet, they do have a common problem. Over the last few years, all three have filed cases against their respective competitors in the Delhi High Court for the use of trademarked keywords for bidding in Google Ads (formerly Google AdWords) programme,
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