Greenberg Traurig Represents Buff City Soap and its Management Team in Recent Growth Investment

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Greenberg Traurig Represents Buff City Soap and its Management Team in Recent Growth Investment

“We are thrilled to accept General Atlantic’s investment in Buff City Soap to support the ongoing exponential growth of the company,” said Mike Sutton, managing partner of Guideboat Capital and Wayne Moore, managing partner of Crux Capital, in a joint statement.

Attorneys from global law firm Greenberg Traurig, LLP represented Dallas-based Buff City Soap and its management team led by Crux Capital and Guideboat Capital Partners in a recent investment by General Atlantic in Buff City Soap.

“We are thrilled to accept General Atlantic’s investment in Buff City Soap to support the ongoing exponential growth of the company,” said Mike Sutton, managing partner of Guideboat Capital and Wayne Moore, managing partner of Crux Capital, in a joint statement.

The transaction was led by Greenberg Traurig Corporate Practice shareholder Thomas Woolsey, who is based in the firm’s Dallas office. Woolsey has represented the Buff City Soap management team led by Crux Capital and Guideboat Capital Partners since the acquisition of the company in late 2019.

“We are delighted to support Buff City Soap and its management in this transaction,” Woolsey said. “This matter illustrates the growing momentum of the private equity sector in Dallas and represents a great outcome for all of the parties involved.”

Buff City Soap creates plant-based products handcrafted daily in each of its 100+ Soap Makeries. According to its website, the company has experienced rapid growth.

The Greenberg Traurig team also included Dallas office Tax Practice Shareholder Labry Welty, Corporate Associates Richard D. Dusenbury and John-Paul G. Haskins, and Tax Associate Josh Prywes.

Read the press release issued by Buff City Soap.

About Greenberg Traurig’s Corporate Practice: Greenberg Traurig’s Corporate Practice comprises more than 450 lawyers in the United States, Europe, Asia, the Middle East and Latin America who regularly advise public and privately held companies, entrepreneurs and investment funds on global mergers and acquisitions, corporate restructurings, private equity and venture capital, underwritten and syndicated offerings, commercial finance and syndicated lending, cross-border transactions, and general corporate matters. The group’s industry experience includes transactions in a wide range of fields, from the pharmaceutical, medical devices, and life sciences fields, to representations involving clients in the aviation, banking, consumer products, energy, food and beverage, health care, manufacturing, media, technology, and telecommunications sectors.

About Greenberg Traurig, LLP – Texas: Texas is important to Greenberg Traurig, LLP and part of its history. With approximately 130 Texas lawyers in Austin, Dallas, and Houston, Greenberg Traurig has deep roots in the Texas business, legal, and governmental communities. Greenberg Traurig Texas works with clients to address their interdisciplinary legal needs across the state utilizing the firm’s global platform. The Texas attorneys are experienced in industries key to the state’s future, including: aviation, chemicals, construction, education, energy and natural resources, financial institutions, health care, hedge funds, hospitality, infrastructure, insurance, media, medical devices, pharmaceutical and biotechnology, real estate, retail, sports, technology and software, telecommunications, transportation, and video games and esports.

About Greenberg Traurig: Greenberg Traurig, LLP (GT) has approximately 2200 attorneys in 40 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. The firm is net carbon neutral with respect to its office energy usage and Mansfield Rule 3.0 Certified. Web: http://www.gtlaw.com

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