H&M Pulls Justin Bieber Merchandise After Pop Star Urged Fans Not to Buy It

Justin Bieber said he didn’t approve H&M merchandise with his face on it.


angela weiss/Agence France-Presse/Getty Images


HM.B 0.34%

is pulling

Justin Bieber

merchandise from its stores, the retailer said Wednesday, after the pop star called the line “trash” and asked fans not to buy it. 

Screenshot of Justin Bieber Instagram post.

Mr. Bieber said on Instagram earlier this week that he didn’t give approval for the line, which included sweaters, bags and iPhone accessories with his face on them.

“The H&M merch they made of me is trash and I didn’t approve it,” he wrote in an Instagram Story post Monday. “Don’t buy it.”

H&M Hennes & Mauritz AB said Wednesday that the company followed proper approval procedures, but it was removing the items from its stores and website “out of respect for the collaboration and Justin Bieber.” 

The Swedish fast-fashion company didn’t elaborate on the approval procedure.

A representative for Mr. Bieber didn’t immediately respond to a request for comment Wednesday morning. 

Write to Joseph Pisani at [email protected]

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Appeared in the December 22, 2022, print edition as ‘Singer’s Ire Leads H&M to Pull Items.’

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