How Do You Want Your Wedding to Smell?

Talia Brown Thall, a Toronto-based stylist and personal shopper, had plenty of support when she decided to scentscape her February 2019 wedding at the Omni King Edward Hotel in Toronto.

Ever since she made her first scent purchase when she scored her first job, where she worked in high-end luxury store sales, Thall was fixated on orange blossom. So as soon as she got engaged, she worked with Jo Malone London to create a bespoke orange blossom scent. Ms. Thall added Jo Malone’s Orange Blossom scented candles to the signing table, as well as the scented hand soaps and lotions in the bathrooms.

“It was just another personal detail to help make the wedding feel like it was detailed with parts of us in it,” Ms. Thall said. “I wanted people to smell the love of our wedding: It just added magic.”

Scentscapes can be magical for couples on a budget, as they can start as low as the cost of a candle or a diffuser ($25-$100). They can create the illusion of having more flowers. Or they can transport guests into a different experience, using the scent to create a totally new vibe for a themed speakeasy side room, for example, Ms. Avigne said, explaining that a speakeasy would probably have woodsy notes, but could lean a little fresh or oriental.

Erica Hoke, the owner of Foxfire Candle Works in Houston, encourages couples to consider their surroundings when creating a scent for their wedding. They should consider the color palette, the feel of the tablecloths, the taste of the food and the sound of the music, she said.

Ms. Hoke says she has created many scents with hints of cedar and leather to go hand in hand with a rustic wedding. She adds that scent to lotions, sugar scrubs, soaps, diffusers, mists and candles. The cost tends to range from $1,000 to $2,000 for most weddings, she said.