How this new rivalry may emerge between Google, Apple and Microsoft – Times of India

While we are used to seeing cutthroat competition in the smartphone market, the PC market — in comparison — is relatively less intense. But if a new report by Canalys is to be believed, it may soon change and we may see major rivalry in the PC market as compared to “it has been in a long time.”
The report by Canalys claims that Google’s Chromebooks has outperformed the rest of the industry product categories, posting 75% annual growth and a shipment volume of 11.9 million units in Q2 2021.
All Chromebook vendors have doubled down theft investments as they have been witnessing strong returns.
“The success of Chromebooks is proving to be remarkably resilient,” said Brian Lynch, research analyst at Canalys. “Their growth streak has extended well beyond the height of the pandemic as they have cemented a healthy position across all end-user segments in the industry,” he added.
The report says that there doesn’t seem to be any halt in the growth of Chromebooks in the coming year as it has a stronghold over the education space and is set to bet big on the commercial segment this year.
PC market is set to get more competitive
However, it’s not just Google that is putting its best foot forward in the PC market. Apple has recently introduced its exclusive chipset — M1 — for the MacBook lineup and has all the plans to revamp its portfolio with this slowly and steadily.
At the same time, Microsoft has also unveiled an all-new version of Windows — called Windows 11 — after a gap of six years bringing in a revamped design and new features.
“With Apple eyeing to expand its M1 success into the commercial space and Microsoft launching Windows 11 later this year, the PC OS race is set to be the most hotly contested it has been in a long time,” said Lynch.