Jason Kilar on the Chaotic Streaming Wars—and How This Hollywood Story May End

This is a short story about the business of telling stories, in three acts. 

Act One

Not so long ago—2010, to be precise—Hollywood was enjoying a record financial year. Over 90% of U.S. households paid an average of $74 a month for what at the time was the dominant American entertainment product: the cable-TV bundle. The bundle brought in over $93 billion in subscription revenues, which was divided between distribution companies and entertainment companies. Advertising revenues from the bundle contributed an additional $60 billion.