Load, lock and deliver: How Porter is reinventing itself to manage fast growing scale
A decade back, intra-city logistics had largely been thought of as a city-specific model, unlikely to become a large pan-India play. This was because given the high mortality of startups experimenting with intra-city logistics, investors were more drawn to inter-city logistics businesses. But now, if you drive through any major Indian city, be it Delhi, Mumbai, Bengaluru or Chennai, it is easy to spot a bright blue, Porter-branded three-wheeler
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