Logitech teams with designers Nidhi and Pankaj to bring tech to FDCI Lakme Fashion Week – Times of India
Logitech has launched new lifestyle range of accessories. The new range targeted at the millennials aims to help them turn their workstations into something more functional, chic and contemporary. The range includes Logitech M350 mouse and K380 keyboard. The company has tied up with designers Pankaj and Nidhi.
“Specially created for working millennials, the Logitech M350 mouse and K380 keyboard from Logitech shape any space, are highly functional and is perfectly adapted for any digital creation they are working on. Furthermore, the sleeves created by Pankaj and Nidhi will be a value addition that further accentuates the desirability of Logitech’s lifestyle range of products for working professionals who like to own their space in style,” said the company in a statement.
Talking about the collaboration, Srinivas Rao Vishnubhotla, Country Head, Logitech India, said, “After the successful first partnership with Lakmé Fashion Week earlier this year, we are excited to be associated with this stellar platform yet again. Our collaboration with Lakmé Fashion Week and designer Pankaj and Nidhi is aimed at weaving deeper connections with young millennials who are looking for simple, minimalistic products that accentuate their lifestyle with the latest in technology and design.This collaboration is a testament to our commitment to the youth of this country, who are constantly on the lookout for creative and productive tech solutions with a flair for aesthetics and colors. ”
The ambience of the collection called Amalfi by Pankaj and Nidhi at the FDCI x Lakme Fashion Week revolved around a youthful vibe and was aimed at the trendy, culture-conscious buyer who cares for earth’s resources.
The mood of the collection was from the designing duo’s travel memories of the Amalfi Coastline in South Italy. The colours are of a vibrant nature for the collection, as coral pink, terrain orange, sapphire sea blue and leafy green were inspired by the pastel, chalky hues of the painted walls and frescos of the lush Italian region.
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