Mdundo and Vodacom Tanzania launch joint bundle for premium listening service – Music Business Worldwide

0

Vodacom Tanzania have partnered with Kenya-founded music service Mdundo.com to launch a music bundle available for all Vodacom customers, giving its subscribers access to Mdundo’s premium service and exclusively curated music.

Established in 2013 and headquartered in Denmark, Mdundo is available to global users but concentrates on 15 African markets including Kenya, Tanzania, Uganda, Nigeria, Ghana, Zambia, Zimbabwe, Mozambique, Angola, Rwanda, Cameroon, Congo, Malawi, South Africa and Namibia.

Mdundo has over 7 million active users per month and a combined 20 million-plus downloads and streams per month, it says, and also works directly with 100,000 African artists and offers a catalogue of 1.7m African and international songs.

Through the Mdundo Mixes bundle, Vodacom Tanzania will give subscribers the music of their choice, from salsa to rhumba and as far as bolingo. Mixes will also be curated by Tanzanian DJs and artists including DJ Massu, DJ Summer, DJ Bike, DJ Feruuh, DJ Allybu and DJ YLB.

By partnering with Mdundo, Vodacom Tanzania will offer a unique means of acquiring new and old music, but will also expand its reach to subscribers in both urban and peripheral areas.

While already one of Tanzania’s leading music services, Mdundo’s deal with Vodacom Tanzania, which Vodacom claims has a base of 15.5m mobile subscribers, will see it reach even more listeners.

“as a digital valuing company we saw the importance of creating one bundle.”

Nguvu Kamando, vodacom

Nguvu Kamando, Vodacom’s head of Value Added Services, said: “Instead of struggling and moving from one platform to another, we as a digital valuing company, saw the importance of creating one bundle which will include all music genre, that’s why we also decided to partner with Mdundo.com.”

“Mdundo has a very strong following in Tanzania.”

Patrick Sambao, mdundo.com

Patrick Sambao, Head of Telco at Mdundo.com, said: “Mdundo has a very strong following in Tanzania and we’re therefore pleased to launch our first telco bundle in this market. Vodacom has a clear and ambitious product team with a strong focus on delivering new and innovative solutions to the market aligned with the Mdundo vision.”


Warner Music Group signed a licensing deal with Mdundo in 2017.

Last year, Mdundo raised DKK 40.0 million, approximately $6.4m, by listing on the Danish stock exchange.

In February of this year, Mdundo announced it saw its monthly active users grow by 39% and reach 7m in December, up from 5 million in June.

The company is now targeting 9m MAUs by June 2021 and 18m by June 2022.Music Business Worldwide

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

Loading...

For all the latest Education News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Loading...
Denial of responsibility! TechiLive.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
Leave a comment