MX TakaTak’s strategy to win short-form video

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Courtesy: MX TakaTak

Synopsis

Following the ban on TikTok, MX TakaTak has been a frontrunner in the race for leadership in short-form video, with rapid growth in downloads and users. What has driven this growth, and can it sustain the momentum? Here’s a look inside the battle for the next lucrative digital-media frontier.

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If a window of opportunity appears, don’t pull down the shade.-Tom Peters, management writerThink about the time Sachin Tendulkar reigned supreme. TikTok was the Sachin of media applications. It was poised to be the next global media sensation. Teenagers and adults alike flocked to the app, watching and creating 15-second videos, usually to a soundtrack. India was one market with strong reception to the product, with over 600 million downloads

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