Netflix hit show ‘Squid Game’ spurs interest in learning Korean

Seoul, October 11

Interest in learning Korean has spiked since the launch of hit Netflix show “Squid Game”, tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products.

Language learning app Duolingo Inc said the nine-part thriller, in which cash-strapped contestants play deadly childhood games in a bid to win 45.6 billion won ($38.19 million), had spurred both beginners and existing students hoping to improve their skills.

Duolingo reported a 76% rise in new users signing up to learn Korean in Britain and 40% in the United States over the two weeks following the show’s premiere.

South Korea, Asia’s fourth-largest economy, has established itself as a global entertainment hub with its vibrant pop-culture, including the seven-member boy band BTS and movies such as Oscar winners “Parasite”, a black comedy about deepening inequality, and “Minari”, about a Korean immigrant family in the United States.

Just this week, the Oxford English Dictionary (OED) added 26 new words of Korean origin to its latest edition, including “hallyu”, or Korean wave, the term widely used to describe the global success of South Korean music, film, TV, fashion and food.

President Moon Jae-in this week welcomed the additions, calling “Hangeul”, the Korean alphabet, the country’s “soft power”.

“Language and culture are intrinsically connected and what happens in pop culture and media often influences trends in language and language learning,” Duolingo spokesman Sam Dalsimer said in an email.

“The rising global popularity of Korean music, film and television is increasing demand for learning Korean.” There are around 77 million Korean speakers worldwide, according to the Korea Foundation for International Cultural Exchange.

Pittsburgh-based Duolingo said it has more than 7.9 million active users learning Korean, its second fastest growing language after Hindi.

The King Sejong Institute, which is run by South Korea’s culture ministry, had around 76,000 students in 82 countries last year, a rapid expansion from just 740 students in three countries in 2007.

Milica Martinovic, a Sejong Institute student in Russia, said she wanted to master the language so she could watch K-dramas without subtitles and listen to K-pop without needing translated lyrics.

Catarina Costa, a 24-year-old from Portugal living in Toronto, Canada, said the language had become more popular since she began learning it two years ago, when most of her friends did not understand why.

“People are fascinated when I say that I am learning Korean,” said Costa, who is using studying via the e-learning platform Talk To Me In Korean.

The program has 1.2 million members studying across 190 nations, learning words including those added to the OED, such as kimbap, a cooked rice dish wrapped in seaweed; mukbang, a video, often livestreamed, showing someone eating a large quantity of food, and manhwa, a Korean genre of cartoons and comic books.

“There were thousands of people who wished to learn Korean even before ‘Squid Game’ or the ‘BTS’ craze, yet they were often studying in solitude,” said Sun Hyun-woo, founder of Talk To Me In Korean, a local e-learning platform with 1.2 million members studying Korean across 190 nations.

“Now they are part of a ‘global phenomenon’; learning Korean has turned into a much cooler pastime,” he said.

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest LifeStyle News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechiLive.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.