adplus-dvertising

Nike Makes Metaverse Debut With Nikeland on Robolox

Nike on Thursday revealed a virtual world modelled after its headquarters on video game platform Roblox, becoming one of the first big brands to enter the “metaverse”.

The digital space, called “Nikeland”, allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox.

Visitors can currently play Tag, The Floor Is Lava, and Dodgeball on the platform, which also lets creators design their own mini-games from interactive sports materials.

Metaverse, a buzzword in the tech industry after Facebook renamed itself Meta, is a shared virtual world where people in the form of avatars can interact with others, enjoy concerts and digitally shop.

The global metaverse market is expected to reach $6.16 billion (roughly Rs. 45,730 crore) in 2021 and $41.62 billion (roughly Rs. 3,08,950 crore) by 2026, according to research firm Strategy Analytics.

“Nike created this bespoke world with the backdrop of its world headquarters and inside Roblox’s immersive 3D space, building on its goal to turn sport and play into a lifestyle,” the sportswear maker said.

On Nikeland, visitors can use the accelerometers in their mobile devices to transfer offline movement to online play, allowing real-life movement in the digital space.

© Thomson Reuters 2021


Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechiLive.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.