Norton unveils an antitracking app in India for privacy from online tracking – Times of India
NortonLifeLock has announced the release of its all-new online privacy offering–Norton AntiTrack in India. Norton AntiTrack will allow people to have more control over whether they leave behind a digital footprint. It offers real-time reaction and detection of trackers, blocking combined with advanced anti-fingerprinting technology.
Norton AntiTrack is an app and browser extension for Mac and Windows PCs. It helps people take control of their online privacy and keep their data private. The app helps to obscure the user’s digital identity from tracking and fingerprinting attempts, with anti-fingerprinting technology returning untraceable data back to the sites visited, without sacrificing their Mac or PC’s speed, interrupting their browsing experience or web functionality.
Norton AntiTrack helps consumers view and track third-party attempts to gather their data, which means they can remain in control and informed about the tracking attempts that have been blocked. The user-friendly dashboard also allows consumers to choose if they wish to be tracked by third parties on a particular site.
Norton AntiTrack is an app and browser extension for Mac and Windows PCs. It helps people take control of their online privacy and keep their data private. The app helps to obscure the user’s digital identity from tracking and fingerprinting attempts, with anti-fingerprinting technology returning untraceable data back to the sites visited, without sacrificing their Mac or PC’s speed, interrupting their browsing experience or web functionality.
Norton AntiTrack helps consumers view and track third-party attempts to gather their data, which means they can remain in control and informed about the tracking attempts that have been blocked. The user-friendly dashboard also allows consumers to choose if they wish to be tracked by third parties on a particular site.
Norton AntiTrack is available for Mac, Windows 10 and Windows 11 (excluding Windows 10 in S mode and Windows running on ARM processor), supporting Safari, Google Chrome, Mozilla Firefox and Microsoft Edge browsers.
Norton AntiTrack helps prevent the profiling of consumers and here are some of its key features:
- Anti-Fingerprinting Capabilities: Since launch, the Norton AntiTrack technology to help mask digital fingerprints has blocked millions of digital fingerprints on behalf of users. This anti-fingerprinting technology camouflages users’ unique identifiers including their device and operating system, font size, screen resolution and more, helping prevent companies from creating a digital ‘fingerprint’ profile of the user to track and profile them.
- Tracker Blocking: By creating and updating dynamic lists of trackers, using cutting-edge tracker detection crawling techniques, according to research by NortonLifeLock, Norton AntiTrack has detected up to 400% more trackers in some cases.
- Cookie Blocking: Helps block cookies that attempt to track browsing history and collect personal information.
- Faster Browsing: Using algorithms to avoid webpage breakage, helps block trackers before the webpage starts to load, which means webpages are enabled to load faster.
- Tracking Dashboard: Offers visibility and insights on third-party tracking attempts and ranks them by the level of concern.
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