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NOW TV fans will notice a big change later this week with the popular streaming service getting a whole new look. The Sky-owned firm has just announced the refresh with an updated and more streamlined identity and a new name. Yes, instead of being called NOW TV, customers will find things have been simplified with just the name NOW appearing on its green-coloured branding.
Sky says that the new name “reflects how brilliant simplicity meets brilliant entertainment.” The big rebrand will be officially unveiled with a nationwide campaign that begins on March 19.
Alongside the visual upgrade, NOW also says it is moving to a new tone of voice. Audiences are invited to join our community with a NOW Membership (formerly Passes) – including Entertainment, Cinema, Sports, Kids and hayu, starting at £3.99 a month.
To kickstart the relaunch NOW is also offering a pretty good deal of some of Sky’s best content. Telly fans can grab a one month Entertainment, Cinema & Boost pass for just £14.99 which is a saving of 40 percent off the usual price.
This bundle includes all of Sky’s best entertainment and movie channels along with the ability to watch on three devices and in full HD quality.
As before, there’s no long-term contract to sign and customers can leave at any time.
READ MORE: Grab the popcorn! Movies are cheaper on Sky Q and Virgin Media for a VERY limited time
Speaking about the latest update Marina Storti, Managing Director at NOW, said: “NOW has always been the home of quality entertainment and our new brand evolution ensures that, even in a hectic world, no one misses out on the entertainment they love.
“By moving from NOW TV to NOW, we marry our world-class quality with brilliant simplicity. This immediacy creates a true destination and community for those who love and live for the best entertainment.”
If you weren’t already aware, NOW is available on over 60 devices including most smart TVs, games consoles and smartphones. You can also watch the service on Fire TV Sticks with a recent update bringing NOW to these popular dongles.
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