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oneplus: OnePlus Road Trip starts, first stop Guwahati – Times of India

OnePlus India has launched a first-of its kind campaign by the brand, called the OnePlus Road Trip. The new initiative kickstarted in Guwahati aims to provide a unique OnePlus experience to its community across the Northeast region.
The OnePlus Road Trip initiative was flagged off in Vivanta Guwahati in the presence of its community members, unveiling its special pop-up OnePlus experience outlet that showcases OnePlus products range. The pop-up outlet will travel through the city, making a stopover at IIT Guwahati – 12th May, City Centre Mall 13th May, Guwahati College – 14th May and Royal Global University, Guwahati – 16th May.
The OnePlus Road Trip’s pop-up experience outlet is set up in a 17 ft canter truck, and will enroute through multiple cities and towns across several states such as Assam, Meghalaya, Tripura, and Manipur amongst others in the Northeast region. Through the OnePlus Road Trip, community members and consumers will get opportunity to gain first-hand experience of OnePlus’ newly launched products – the OnePlus 10R, OnePlus Nord CE 2 Lite and Nord Buds. Consumers will also be able to purchase these products while availing exciting offers as part of the initiative.
Saurabh Kapoor, Director, Category and Brand Management, OnePlus India, welcomed the community and audience at the flag-off event. Addressing the occasion, Saurabh Kapoor shared, “We at OnePlus are excited to unveil the all-new OnePlus Road Trip campaign today. Assam, and Northeast market at large, are a truly special market for us with a growing demand for OnePlus experience and houses a thriving community. We are thrilled to bring the OnePlus experience closer to our consumers’ doorsteps in the region, and provide them with this unique opportunity to gain an intimate experience of our products. We are committed to providing our consumers across India with unparalleled premium user experience. And we look forward to extending the same to our growing community in the Northeast.”

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