Samsung: Apple continues to dominate premium phones globally as Samsung struggles – Times of India

When it comes to buying really premium — above $1,000 — phones then it is actually slim pickings out there. Apple and Samsung are two of the prominent players and it seems like it’s the former that seems to dominate the market. According to a report by Counterpoint Research, three-fourths of total sales in the premium segment were captured by Apple. Samsung, on the other hand, managed 16% and saw its shipments decline compared to previous year.

Apple grows, Samsung suffers

Counterpoint Research report states that the demand in the premium segment is driven by people getting an upgrade to their last device. “The upgrades are evident not only in mature markets like North America but also in emerging economies where consumers on their third or fourth device start to break into the premium market,” notes the report.
Apple, according to the report, grew its sales 6% y-o-y in the premium market. Counterpoint says that the growth would have been even more for Apple if there wasn’t a disruption in supply of the iPhone 14 Pro and iPhone 14 Pro Max. Overall, Apple had 75% of the market share in the premium smartphone market.
Samsung came in second and saw its sales decline by 5%. “Samsung lost out on the China market opportunity due to its weak presence in the region,” noted the report by Counterpoint. Having said that, the growth of foldable smartphones “has been a bright spot for Samsung.”
Google for the first time in many years became a part of the premium smartphone conversation thanks to the the Pixel 6 Pro and Pixel 7 Pro. Most Chinese brands saw their sales coming from China but their share declined “due to difficult operating conditions in the domestic market, from where they derive a significant portion of their flagship sales.”

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.