adplus-dvertising

Shopping in-store data platform Nexite raises $67m

The Israeli company has developed a data platform connecting physical merchandise to the cloud.


Israeli data platform for real-time in-store intelligence and retail shopping Nexite today announced the completion of a $67 million Series C financing round led by Pitango Growth and Saban Ventures with participation from existing investors Battery Ventures, Intel Capital, Pitango First and Vertex Ventures. This brings the total funding raised by the company to $100 million.

Founded by CEO Anat Shakedd and CTO Lior Shakedd, Nexite has developed a data platform connecting physical merchandise to the cloud, enabling brands to increase in-store revenue with real-time sales funnel analytics traditionally used in eCommerce. With data aggregated from a product’s location, availability and performance, Nexite provides actionable insights to help maximize store sales per square foot. The company’s patented, battery-free NanoBT (Bluetooth) tag is attached to merchandise delivering frictionless customer experiences including secure mobile self-checkout, seamless returns and seamless click-and-collect, driving omnichannel sales, thus enhancing the customer’s in-store experience.

Anat Shakedd said, “We’re providing complete transparency into the physical sales funnel and by doing so, we’re creating a lexicon for in-store intelligence to optimize sales per square meter based on customer engagement data. We’re introducing terms normally associated with eCommerce like abandonment, engagement and conversion into the physical realm. This type of data has never before been accessible and now it’s paving the way for retailers to navigate digital together with brick-and-mortar commerce.”

Published by Globes, Israel business news – en.globes.co.il – on May 11, 2022.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2022.



Anat Shakedd Credit: PR

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Education News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechiLive.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.