Sony rivals Samsung with a massive update to its 4K TV lineup – here’s what’s new

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The new large-screen Sony TVs going on sale include the 75” and 85” X85J 4K HDR LED, 75” BRAVIA XR X90J Full Array LED and 83” BRAVIA XR MASTER Series A90J 4K HDR OLED TVs.

Some of these televisions, such as the A90J, include a new Cognitive Processor XR tucked behind the screen which the Japanese tech firm reckons will allow its tellies to replicate the way humans see and hear.

That basically means this chip can keep an eye on exactly what’s going on on the screen and adjust the picture accordingly for a more lifelike image.

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A lot of televisions from other manufacturers have similar technology, but Sony says that whilst most TVs can detect and analyse certain elements – such as colour and contrast individually – the Cognitive Processor XR can monitor an array of elements all at once, just like our brains.

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