Sony has announced a new collaborative initiative called PlayStation PlayMakers. The console giant will partner up with celebrity fans of the brand to “celebrate their passion for gaming and PlayStation” by creating unique experiences for players. One of those famous names is NBA superstar LeBron James, who helped design a limited-edition version of the PlayStation 5.
This special console and DualSense 5 controller were co-designed by James and will release in select countries. The hardware is adorned with artistic elements (including obligatory crowns) and personal inspirational messages by LeBron. There’s no word yet on the price, but you can only pre-order the console through direct.playstation.com. sometime this year. You can read LeBron’s thoughts on the project by visiting the PlayStation Blog.
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Other big names involved with PlayStation PlayMakers include country music star Jimmie Allen, actor and comedian King Bach, and other professional athletes such as BMX’s Nigel Sylvester, WNBA All-Rookie NaLyssa Smith, NFL stars Ja’Marr Chase and CeeDee Lamb, French football freestyler Lisa Zimouche, and Belgian football star Romelu Lukaku. The initiative feels similar to McDonald’s recent push of celebrity-branded menu items, so who knows what to expect from these names and others in the future.
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