Technology WSJ News Exclusive | X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big… Kevin Colleran Dec 9, 2023 X wants Facebook’s secret weapon: small businesses.The social-media site formerly known as Twitter largely relies on… Read More...
Technology WSJ News Exclusive | X’s Elon Musk Hired a CEO With TV Roots. She’s Showing Them. Kevin Colleran Nov 8, 2023 The media veteran is drumming up video deals with NFL, NBA and others as “training wheels” for nervous brands. Stay… Read More...
Technology X’s Tumultuous First Year Under Elon Musk, in Charts Kevin Colleran Oct 26, 2023 Listen to article(2 minutes)When Elon Musk acquired Twitter a year ago, he pledged to turn the social-media platform… Read More...
Technology Snap Revenue Falls Amid Efforts to Retool Ad Business Kevin Colleran Jul 29, 2023 The owner of Snapchat reported progress in the overhaul of its ads platform but offered a cloudy outlook for the current… Read More...
Technology Meta Sees Ad Business Rebound but Warns of Higher Spending in Metaverse Kevin Colleran Jul 29, 2023 The Facebook parent posted its highest quarterly sales growth in more than a year but also signaled that spending for… Read More...
Technology Meta’s Facebook Faces Fresh Threat to Sending Personalized Ads in EU Kevin Colleran Jul 6, 2023 The surprise ruling could short-circuit the platform’s legal efforts to protect its ad-based business model on the… Read More...
Technology Elon Musk Says NBCUniversal Ad Boss Linda Yaccarino Is Twitter’s New CEO Kevin Colleran May 12, 2023 NBCU earlier announced she was leaving, effective immediately. Stay connected with us on social media platform for … Read More...
Technology WSJ News Exclusive | NBCUniversal’s Linda Yaccarino Is in Talks to Become Twitter CEO Kevin Colleran May 12, 2023 Yaccarino is chairman of global advertising and partnerships at NBCU. Twitter owner Elon Musk said earlier he had picked… Read More...
Business Tucker Carlson’s Twitter Show Complicates Elon Musk’s Bid to Win Back Advertisers Nick J Adam May 11, 2023 A Madison Avenue already wary of the social-media platform is showing little appetite for the controversial cable news… Read More...
Technology Google Loses Bid to Escape DOJ’s Digital-Ad Antitrust Case Kevin Colleran Apr 28, 2023 Alphabet Inc.’s Google lost an early bid to escape a Justice Department antitrust lawsuit that seeks to… Read More...