Elon Musk is aiming to breathe new life into Tesla Inc.’s high-end sedan that helped establish the company as the world’s leading electric-vehicle maker.
The redesign of the Model S is the latest sign that Tesla has evolved from a sprightly startup challenging incumbents with new vehicles, to an established manufacturer that also has to upgrade legacy models to keep potential buyers interested.
The Silicon Valley company late Thursday is poised to mark the delivery of a souped-up version of its luxury sedan. Mr. Musk, Tesla’s chief executive, has billed it as the quickest production car on the market. The vehicle, dubbed Model S Plaid, can accelerate from zero to 60 miles an hour in less than two seconds, Tesla says on its website, and is priced starting around $130,000.
The revamp comes nearly a decade after Tesla launched the car, which became one of the world’s first widely sold battery-powered vehicles. But sales have slumped in recent years as the company has focused on developing more-affordable vehicles.
Deliveries of the luxury sedan and another high-end offering, the Model X sport-utility vehicle, fell to a combined 57,085 last year, from a high of more than 101,000 in 2017. Overall vehicle handoffs to customers soared nearly fivefold in that time.
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