The Style of Kanye West’s ‘Donda’ Era

Kanye West may or may not be imminently releasing “Donda,” his 10th solo album, but over the course of the past few weeks, this era in his career has already established its own signature aesthetic: all black, military, asceticism on an epic scale.

It’s a now familiar part of West’s album rollout strategy: clothes to match, or make, the mood. Given that nowadays he spends as much time focused on his fashion enterprises as his music (likely more), it’s unsurprising that shifts in those two creative areas move in parallel.

On this week’s Popcast, a conversation about West’s use of fashion as a signifier for musical evolution, the ways he has been alternately embraced and rejected by the fashion industry, and how musicians like Frank Ocean and Tyler, the Creator are walking in the path he carved.