The Surprising Reason Your Amazon Searches Are Returning More Confusing Results than Ever

If you want to be reminded just how tiny you are, you could travel to a remote part of the world and behold the night sky, or stand atop a mountain and contemplate its immensity, or you could try to find the best garlic press on Amazon.

Granted, there are many more stars in the night sky than the 300 or so garlic presses visible on Amazon’s U.S. site. But wading through page after page of those listings, for items with tens of thousands of collective reviews, is, like many searches on Amazon, increasingly an exercise in frustration, despair and confusion.