Warner Chappell Production Music launches global rebrand – Music Business Worldwide
Warner Chappell Production Music (WCPM) has unveiled a global rebrand, which includes a new logo and website.
Described as the company’s “biggest transformation in a decade”, the production music house has also expanded its executive team and launched two new recording studios in Los Angeles and Nashville, and added new catalogs to its award-winning collections.
WCPM’s global rebrand was led by co-heads Alec Sharpe, Head of Business Development & Operations, and Pat Weaver, Head of Production.
WCPM says that its new logo draws “creative inspiration from parent company Warner Chappell Music, paying homage to the publisher’s signature gold ‘crown’ monogram.
The new website also serves as WCPM’s flagship licensing tool – offering more than 110,000 tracks in the UK alone.
“WCPM’s global rebrand is the start of a new chapter for us.”
Roberto Borzoni, WCPM
Head of WCPM UK, Roberto Borzoni, said: “WCPM’s global rebrand is the start of a new chapter for us.
“We have a strong legacy in the production music business and are always striving to keep innovating. This new branding reflects the creativity and ingenuity that resides at the core of our business.”
“With the support of Roberto and the UK team, this is the start of a dynamic new era in our evolution.”
Alec Sharpe and Pat Weaver, WCPM
Sharpe and Weaver added: “We’re thrilled for the bright future ahead for WCPM and the opportunity to better serve our clients through unmatched service and a much-improved music search experience.
“With the support of Roberto and the UK team, this is the start of a dynamic new era in our evolution.”Music Business Worldwide
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