Why The Subaru SVX Was A Complete Flop
A vehicle’s market demise can be blamed on a number of factors — ugly design, poor business decisions, or mechanical ineptitude. The Subaru SVX breaks that trend in the world of automotive failure because it was a well-regarded vehicle. It looked absolutely nothing like other Subarus, and it was intended to be a luxury car, while other models like the Legacy and Impreza were designed for capability and adventure.
Stylistically the SVX has more in common than a European sportscar than most Subarus. It was designed by legendary Italian designer Giorgetto Giugiaro, who is known for not only several different Maserati and Ferrari designs, but the original Volkswagen Golf and the DMC DeLorean. According to Subaru, its bizarre windows were designed in such a way that they didn’t make any noise when the windows were down. Mechanically, it wasn’t entirely alien to Subaru’s lineup. It was powered by a characteristically Subaru 3.3L flat-six “boxer” engine that put out a healthy 230 horsepower, and all but a few early models were all-wheel drive.
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