William Hill team up with PA Betting Services yet again to access its fast and reliable Racing Data content

Leading operators to be served with 24/7 horse racing offering

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a deal to integrate its leading horse racing content with the ISIBET Pro platform in the regulated market of Italy.

Operators utilising the ISIBET Pro platform, across both retail and online, will gain access to over 35,000 horse races annually from more than 170 racecourses across five continents, including meetings from Africa, Australia, Europe, Latin America, and the United States.

SIS’ 24/7 Live Betting Channels are delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

The ISIBET Pro agreement is the latest in a string of commercial deals struck by SIS across Europe, with the supplier’s expanding range of partners benefitting from a range of revenue-boosting services.

Prean Naidu, Commercial Manager, UK and Europe at SIS, said: “The deal we have struck with ISIBET Pro is another major step for SIS as we continue to increase our reach across Europe. To launch our racing product on ISIBET Pro’s leading platform means we can get our content in front of a huge number of bettors in Italy.

“It is another illustration of the value of our proposition, as we continue to deliver cutting-edge, round-the-clock and revenue-driving products to operators.”

Romano Biondi, CEO at ISIBET Pro, said: “We are thrilled to announce our partnership with SIS, which aligns with our ongoing commitment to providing exclusive and premium content to our operator clients in Italy across both retail and online.

“By offering regular races around the clock from all over the world, we believe that Italian customers will eagerly embrace the wide range of betting options available to them.”

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