WSJ News Exclusive | Some Ads Play on Streaming Services Even When the TV Is Off, Study Finds

By Kevin Colleran On Jun 12, 2022

Many commercials continue to play on ad-supported streaming services after viewers turn off their television, new research shows, a problem that is causing an estimated waste of more than $1 billion a year for brands.

The findings come as an ever-growing share of ad dollars is shifting from traditional TV to streaming platforms, a trend that is likely to accelerate now that industry giants Netflix and Walt Disney Disney+ have embraced the idea of offering an ad-supported version of their services.

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